Brands & Agencies I've Worked With
Here are a few of the amazing brands and agencies I’ve had the opportunity to work with on exciting projects.
About Me
“Creating a balance between strategy and creativity is the key to success…”
Emotion + Analytics
I blend my deep understanding of human behavior with data-driven insights to craft strategic solutions. I believe creating a balance between strategy and creativity is the key to success for any communication which led me to over 30 successful campaigns for various brands, including a digital marketing initiative boosting store footfall by 200% for a high-end domestic appliances brand. By crafting client-centric strategies in my last agency role, I successfully managed a 150% increase in departmental revenue.
My approach centers on a thorough understanding of businesses and their customers, allowing me to leverage the right marketing tools in the most effective way.
Portfolio Highlights
Here are some standout projects that have defined my career and highlighted my expertise.
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Read MoreWhat I'm Providing
Creative Campaign Development
Leveraging a blend of innovative thinking and strategic insight, I develop creative marketing campaigns that captivate and engage audiences. From conceptualization to execution, each campaign is precisely crafted to resonate with the target audience and drive brand awareness.
Content Strategy & Development
I create compelling content that drives engagement and boosts brand visibility. By blending data-driven insights with creative storytelling, I design content—from motion graphics to social media—that consistently increases lead generation and impressions, ensuring alignment with business goals for measurable success.
Digital Marketing
I employ a data-driven approach to digital marketing, optimizing strategies across various channels to maximize online presence and conversion rates. My expertise covers digital advertising campaigns and is carefully managed to maximize return on investment, targeting the right audience at the optimal time.
Miele Referral Campaign
Project Overview:
The campaign aimed to boost Miele’s holiday sales while maintaining its premium brand positioning. The challenge was to create an engaging sales promotion that encouraged customer participation without compromising the brand’s exclusivity.
Solution:
I developed a targeted referral program, offering exclusive deals to customers who shared the campaign with their network. Personalized messages and a dedicated landing page streamlined the user experience, ensuring a seamless and exclusive experience.
Results:
The campaign grew Miele’s database by 2,500, 500 offers were redeemed, and store footfall doubled.
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Samar Charity Viral Campaign
Project Overview:
The Samar Charity Foundation aimed to increase donations and raise awareness to support cancer patients. The goal was to increase public engagement and encourage frequent contributions.
Solution:
An interactive billboard featuring removable cards symbolized the impact of small contributions, complemented by a viral social media video to maximize reach and engagement.
Results:
The video went viral, resulting in a surge of donations and significantly increasing awareness for the foundation.
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Light Blue Waters–Product Launch Campaign
Brand: Danone's Light Blue Waters
Project Overview:
I led the creative strategy for the Light Blue Waters product launch, a premium brand from Danone Waters. The campaign involved sponsoring an art fair, where we organized a digital art competition that attracted over 200 submissions. Winners were announced on Instagram, creating strong audience engagement. I also produced a engaging video to introduce the new 1.5 and 0.5-liter SKUs, highlighting the brand’s premium quality and versatility.
Results:
The campaign increased brand awareness, connected with the art community, and successfully launched the new SKUs.
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Social Media Campaign
Project Overview:
For Roshd Food Industries’ holyday campaign, the focus was on promoting cake powders by highlighting their connection to traditional festive desserts. A collaboration with 13 influencers resulted in engaging video recipes that showcased the products in culturally relevant ways. To sustain interest and anticipation leading up to the event, the campaign leveraged Instagram Stories and influencer content, ensuring consistent audience engagement.
Results:
The campaign reached 700K+ people, generated 1.19 million impressions, and increased followers by 1198%, making it a huge success.
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BIODERMA Digital Campaign
Project Overview:
The campaign aimed to strengthen BIODERMA’s brand presence and connect with young, health-conscious women by emphasizing the link between skincare and overall health. The objective was to increase awareness, educate consumers, and drive engagement.
Solution:
A three-phase strategy was executed, featuring influencer collaborations, educational content, and an interactive landing page offering personalized skincare insights and expert advice.
Results:
The campaign increased brand visibility, boosted audience engagement across digital platforms, and strengthened BIODERMA’s reputation as a trusted skincare brand.
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Mobile App Launch Campaign
Project Overview:
For a bank's mobile app launch campaign, the focus was on promoting its digital wallet and QR code payment features. The strategy targeted early tech adopters through a combination of content marketing efforts, including a main promotional video, engaging “City Tour” videos showcasing real-life app usage, and a series of educational videos. To drive app installs, the digital advertising approach incorporated targeted ads and retargeting strategies.
Results:
The campaign significantly increased app awareness boosted downloads and demonstrated the app's practical integration into everyday routines.
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