About Me

Bridging Creativity and Strategy
My Transformative Path in Marketing and Communication
I started my career as a graphic designer, driven by a passion for creating visuals that communicate powerfully. My curiosity about human behavior led me to explore strategic ways to connect with audiences more effectively. This journey took me through various communication forms, from motion graphics to digital media, where I discovered the vast potential of the digital world.
Armed with creative strategy experience, I dove into the digital landscape, using tools and data to craft seamless messages that resonate with people. My dedication to staying ahead in the ever-evolving digital field has made me proficient in generating innovative marketing campaigns and promotional ideas, always aligned with strategic goals.
As a firm believer in continuous learning, I strive to innovate and bring fresh ideas to the table, demonstrating my commitment to excellence in digital marketing and communication strategy.
Explore My Professional Journey
For a comprehensive overview of my professional experience, skills, and achievements, please download my resume & portfolio here.
Skills & Expertise
Work Experience
2023-2025
Tapsell AD Network
CREATIVE STRATEGIST & Head of Campaign Design
At Tapsell, Iran's largest digital ad network, I serve as a Creative Strategist and lead the campaign development process. I develop digital marketing campaigns for brands, enhancing our clients' content to optimize their campaigns. I Utilized data-driven insights to tailor content for maximum impact and alignment with business objectives. I have increased campaign conversion rates by 25% through the creation of Playable and HTML banners. Additionally, I have boosted click-through rates (CTR) by 25% to 35% with creative and eye-catching content. My strategic use of video content has led to a 10% to 20% increase in action rates (AR) for various campaigns.
2022-2023
Dream Farm Studios
HEAD OF MARKETING COMMUNICATIONS
As the Head of Marcom at Dream Farm Studios, an animation studio specializing in character-driven 2D and 3D animation content, I have been instrumental in shaping the marketing strategy for the company and chart the marketing course and direct the digital & and marketing team to attain our objectives seamlessly.
2020-2022
PGt Agency
STRATEGY & DIGITAL MARKETING DIRECTOR
At PGt Agency, a full-service international advertising and PR agency based in Iran, I directed comprehensive corporate communications and advertising campaign development for international clients.
2018-2020
FCB Artgroup
STRATEGY & DIGITAL DIRECTOR
At FCB, I played a key role in tailoring strategic solutions and shaping advertising campaigns through comprehensive market research and strategic insights. Simultaneously, I led the development of impactful digital campaigns for client online success.
2017-2018
Daarvag International Advertising Agency
SENIOR STRATEGIC PLANNER
As the Senior Strategic Planner, I led strategic planning for advertising campaigns, leveraging market research, consumer behavior analysis, and insights. Crafted impactful message strategies and optimized media mix for effective audience reach.
2015-2017
ACG (AFTABNET COMMUNICATION GROUP)
DIGITAL CREATIVE & STRATEGY MANAGER
As the Creative and Strategy Manager at ACG's digital department, I had the incredible opportunity to lead a talented team of content creators. Together, we brought to life over 200 pieces of social media content that truly connected with audiences.
2015-2017
ACG (AFTABNET COMMUNICATION GROUP)
ASSOCIATE CREATIVE DIRECTOR
I was working closely with the creative director to manage the creative integrity of our projects and produce outstanding creative work for our clients.
2014-2015
Badkoobeh Full Service Advertising Agency
ASSOCIATE CREATIVE DIRECTOR
Developing concepts and ideas for OOH media through active participation in agency brainstorms and ideation sessions Supervising scriptwriting department.
What My Clients Says

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