About Me

Bridging Creativity and Strategy
My Transformative Path in Marketing and Communication

I started my career as a graphic designer, driven by a passion for creating visuals that communicate powerfully. My curiosity about human behavior led me to explore strategic ways to connect with audiences more effectively. This journey took me through various communication forms, from motion graphics to digital media, where I discovered the vast potential of the digital world.

Armed with creative strategy experience, I dove into the digital landscape, using tools and data to craft seamless messages that resonate with people. My dedication to staying ahead in the ever-evolving digital field has made me proficient in generating innovative marketing campaigns and promotional ideas, always aligned with strategic goals.

As a firm believer in continuous learning, I strive to innovate and bring fresh ideas to the table, demonstrating my commitment to excellence in digital marketing and communication strategy.

Explore My Professional Journey

For a comprehensive overview of my professional experience, skills, and achievements, please download my resume & portfolio here.

Skills & Expertise

Communication Strategy
95%
Creative Direction
95%
Campaign Development
98%
Digital Marketing
80%
Data Analytics
95%
Project Management
85%
Content Development
95%
Art Direction
75%
Report & Proposal Writing
95%

Work Experience

2023-2025

Tapsell AD Network

CREATIVE STRATEGIST & Head of Campaign Design

At Tapsell, Iran's largest digital ad network, I serve as a Creative Strategist and lead the campaign development process. I develop digital marketing campaigns for brands, enhancing our clients' content to optimize their campaigns. I Utilized data-driven insights to tailor content for maximum impact and alignment with business objectives. I have increased campaign conversion rates by 25% through the creation of Playable and HTML banners. Additionally, I have boosted click-through rates (CTR) by 25% to 35% with creative and eye-catching content. My strategic use of video content has led to a 10% to 20% increase in action rates (AR) for various campaigns.

2022-2023

Dream Farm Studios

HEAD OF MARKETING COMMUNICATIONS

As the Head of Marcom at Dream Farm Studios, an animation studio specializing in character-driven 2D and 3D animation content, I have been instrumental in shaping the marketing strategy for the company and chart the marketing course and direct the digital & and marketing team to attain our objectives seamlessly.

2020-2022

PGt Agency

STRATEGY & DIGITAL MARKETING DIRECTOR

At PGt Agency, a full-service international advertising and PR agency based in Iran, I directed comprehensive corporate communications and advertising campaign development for international clients.

2018-2020

FCB Artgroup

STRATEGY & DIGITAL DIRECTOR

At FCB, I played a key role in tailoring strategic solutions and shaping advertising campaigns through comprehensive market research and strategic insights. Simultaneously, I led the development of impactful digital campaigns for client online success.

2017-2018

Daarvag International Advertising Agency

SENIOR STRATEGIC PLANNER

As the Senior Strategic Planner, I led strategic planning for advertising campaigns, leveraging market research, consumer behavior analysis, and insights. Crafted impactful message strategies and optimized media mix for effective audience reach.

2015-2017

ACG (AFTABNET COMMUNICATION GROUP)

DIGITAL CREATIVE & STRATEGY MANAGER

As the Creative and Strategy Manager at ACG's digital department, I had the incredible opportunity to lead a talented team of content creators. Together, we brought to life over 200 pieces of social media content that truly connected with audiences.

2015-2017

ACG (AFTABNET COMMUNICATION GROUP)

ASSOCIATE CREATIVE DIRECTOR

I was working closely with the creative director to manage the creative integrity of our projects and produce outstanding creative work for our clients.

2014-2015

Badkoobeh Full Service Advertising Agency

ASSOCIATE CREATIVE DIRECTOR

Developing concepts and ideas for OOH media through active participation in agency brainstorms and ideation sessions Supervising scriptwriting department.

What My Clients Says

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John Doe

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Jenna Smith

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Samuel Stevens
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Jessica Loren
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Mykel Johnson

Stay In Touch

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