About Me
Bridging Creativity and Strategy
My Transformative Path in Marketing and Communication
I started my career as a graphic designer, driven by a passion for creating visuals that communicate powerfully. My curiosity about human behavior led me to explore strategic ways to connect with audiences more effectively. This journey took me through various communication forms, from motion graphics to digital media, where I discovered the vast potential of the digital world.
Armed with creative strategy experience, I dove into the digital landscape, using tools and data to craft seamless messages that resonate with people. My dedication to staying ahead in the ever-evolving digital field has made me proficient in generating innovative marketing campaigns and promotional ideas, always aligned with strategic goals.
As a firm believer in continuous learning, I strive to innovate and bring fresh ideas to the table, demonstrating my commitment to excellence in digital marketing and communication strategy.
Explore My Professional Journey
For a comprehensive overview of my professional experience, skills, and achievements, please download my resume & portfolio here.
Skills & Expertise
Work Experience
2023-2024
HICH (RankUp)
Product Marketing Manager
I led the go-to-market strategy for RankUp by building the full marketing foundation, from tracking and funnels to segment-specific landing pages and automated email flows. Through data-driven campaigns across Google, Meta, TikTok, and YouTube, I significantly reduced cost per signup while creating scalable systems for long-term B2C and B2B growth.
2023-2024
Warp VR [VR-based Training Solutions]
Digital Marketing Strategist
I supported Warp VR’s expansion into the hospitality training industry by shaping the go-to-market strategy, refining the value proposition, and creating targeted sales and marketing materials. My work focused on aligning product messaging with decision-maker needs, supporting sales outreach, and strengthening partner communication across international projects.
2023-2024
Tapsell AD Network
CREATIVE STRATEGIST & Head of Campaign Design
At Tapsell, Iran's largest digital ad network, I led data-driven creative strategy for B2B and B2C campaigns, focusing on lead generation and brand growth through testing, optimization, and performance insights. I also managed a content team that produced high-impact digital assets aligned with sales and product goals.
2022-2023
Dream Farm Studios
HEAD OF MARKETING COMMUNICATIONS
As the Head of Marcom at Dream Farm Studios, an animation studio specializing in character-driven 2D and 3D animation content, I have been instrumental in shaping the marketing strategy for the company and chart the marketing course and direct the digital & and marketing team to attain our objectives seamlessly.
2021-2022
PGt Agency
STRATEGY & DIGITAL MARKETING DIRECTOR
At PGt Agency, a full-service international advertising and PR agency based in Iran, I directed comprehensive corporate communications and advertising campaign development for international clients.
2018-2020
FCB Artgroup
STRATEGY & DIGITAL DIRECTOR
At FCB, I played a key role in tailoring strategic solutions and shaping advertising campaigns through comprehensive market research and strategic insights. Simultaneously, I led the development of impactful digital campaigns for client online success.
2017-2018
Daarvag International Advertising Agency
SENIOR STRATEGIC PLANNER
As the Senior Strategic Planner, I led strategic planning for advertising campaigns, leveraging market research, consumer behavior analysis, and insights. Crafted impactful message strategies and optimized media mix for effective audience reach.
2015-2017
ACG (AFTABNET COMMUNICATION GROUP)
DIGITAL CREATIVE & STRATEGY MANAGER
As the Creative and Strategy Manager at ACG's digital department, I had the incredible opportunity to lead a talented team of content creators. Together, we brought to life over 200 pieces of social media content that truly connected with audiences.
2015-2017
ACG (AFTABNET COMMUNICATION GROUP)
ASSOCIATE CREATIVE DIRECTOR
I was working closely with the creative director to manage the creative integrity of our projects and produce outstanding creative work for our clients.
2014-2015
Badkoobeh Full Service Advertising Agency
ASSOCIATE CREATIVE DIRECTOR
Developing concepts and ideas for OOH media through active participation in agency brainstorms and ideation sessions Supervising scriptwriting department.
What My Clients Says
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