Light Blue Waters
Product Launch Campaign
Art Competition | Product Launch | Social Media Content Creation
August 2019
Overview
Light Blue Waters is a premium brand from Danone Waters. I was privileged to work on several exciting projects to launch and elevate brand awareness. This included organizing an art competition at the Teer Art Fair, launching new SKUs, and driving engaging content creation for social media.
Art Competition Campaign
At Teer Art Fair
Objective
Position Light Blue Waters within the art community and create engaging brand experiences.
Strategy
Sponsored the Teer Art Fair, a four-day event in 2019, and set up a booth with touchscreens for visitors to create digital.
Execution
Over 200 digital artworks were submitted during the event.
A jury, including brand representatives & myself, judged the entries and announced the winners on the brand’s Instagram page
Product Launch
Following the Teer Art event, Light Blue Waters expanded its product lineup by introducing 1.5 and 0.5-liter SKUs, adding more versatility to its range.
I produced and directed a visually engaging video to announce this launch. This video captured the essence of Light Blue Waters’ premium quality, effectively highlighting the new SKUs. You can see the video here.
Social Media Content Creation
